Project overview
The project consists in the improve of the users engagement with the “Minha Mobilidade” (an app from Ticket Log), transforming it into a Super App for employees and company drivers.
My contribuition
I went responsable for the entire re-design of the app and researches, such as benchmarkings and usability testings.
Problem Statement
→ Around 80% of our users were unaware that the card could be used for purposes other than refueling or had a limited knowledge about its alternative uses.
→ Our goal was to optimize the value we offer to users by innovating and establishing connections with them, offering solutions for different mobility needs that our users have.
Architeture mapping
At the start of this project, I structured the entire app’s interaction into a simplified view to easily identify key user touchpoints and define the app’s UX.
High fidelity prototype
To enhance user interaction with the company’s partners, I proposed a completely new UI for the app, featuring partners prominently on the homepage, particularly in areas where users could easily engage with.
Another strategy for this application was to propose optional guided tours based on the user’s context, in case they encountered difficulties during their initial interactions with the new features.
Check some examples below
Unfortunately, I left the company before the full project was released, so I’m unable to provide concrete post-delivery results and metrics. However, even with the few improvements launched during my tenure, user ratings and feedback on the App and Google Play Store showed increased satisfaction.
My final contribution to this project was planning usability tests. I’m not sure if the person who took over implemented them, but I hope my work was helpful.
Hope you liked it.
